Digital Growth & Acquisition Manager RRP

Role Overview

Drive consumer growth for JTI’s Reduced-Risk Products (RRP) portfolio by developing and executing digital acquisition strategies across retail, digital, and third-party commerce channels.

What You Will Do

Manage the end-to-end consumer acquisition journey, from driving awareness and recruitment through paid media, search, retailer platforms, and e-commerce partnerships, to converting consumers into known, contactable, and age-verified members of JTI’s consumer ecosystem.

Why It Might Be a Fit

Partner with Brand, CRM, Sales, Trade Marketing, Website Operations, Analytics, and external stakeholders to lead scalable growth initiatives that expand consumer reach, strengthen first-party data assets, and deliver sustainable business growth.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in Digital Marketing, Consumer Growth, Acquisition Marketing, Performance Marketing, eCommerce Marketing, or a related discipline.
• Proven track record of developing and executing SEO, paid media, and consumer acquisition strategies that drive audience growth, increase retail traffic, and support sales performance.
• Experience building and growing first-party consumer databases and identifiable audiences through digital channels.
• Strong experience managing agencies, media partners, and external marketing vendors.
• Proficiency in CRM, marketing automation, and analytics platforms, with the ability to leverage data to optimize performance and drive growth.
• Solid understanding of digital growth strategies, including paid media, SEO, audience development, retail media networks, retailer loyalty programs, consumer registration initiatives, first-party data acquisition, and marketing analytics.
• Experience within Reduced-Risk Products (RRP) or other regulated consumer categories is highly preferred.
• Excellent communication, stakeholder management, collaboration, and data-driven decision-making skills.
• Fluent in English.

Benefits

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Flexible dress code fostering a comfortable and professional workplace culture.
• Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.