Marketing Analytics Specialist

Role Overview

The Marketing Analytics Specialist will analyze customer journeys, monitor marketing touchpoints, and provide actionable recommendations to improve engagement and conversion outcomes. The role requires a strong understanding of marketing performance measurement, data analysis, and business acumen.

What You Will Do

The key responsibilities of the role include analyzing customer journeys, creating recurring reports and dashboards, consolidating and integrating data from multiple marketing channels, and translating datasets into business recommendations.

Why It Might Be a Fit

The ideal candidate will have a passion for data-driven marketing insights, experience in marketing analytics, and a strong ability to communicate analytical findings clearly. The role offers the opportunity to work with a leading Swiss private banking group and contribute to shaping the future of wealth management.

Requirements

• Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems, Data Analytics, or a related field
• 2-3 years of experience in marketing analytics or a similar analytical role
• Experience analysing marketing performance and impact across digital and offline marketing channels
• Experience in dashboard development and data visualisation, using Tableau and Power BI
• Working knowledge of SQL and experience with cloud-based data platforms such as Adobe Analytics and BigQuery
• Understanding marketing objectives, A/B testing, conversion funnels, customer journey analytics, and marketing performance measurement
• Familiarity with AI-powered analytics, automation, and self-service reporting solutions is an advantage
• Experience working with Scrum methodology and tools such as Jira
• Ability to communicate analytical findings clearly and translate data into practical business recommendations
• Excellent written and spoken German and English