Role Overview
The Founding GTM Lead will write the playbook for creating demand, winning clients, and growing them into long-term partners for a VC-backed AdTech startup. The role requires 5+ years of experience in performance marketing, affiliate, GEO, or adtech, and a real understanding of how publishers and advertisers transact.
What You Will Do
The responsibilities include building and running the top of the funnel, creating demand in a brand-new category, owning pre-sales and pilots end to end, and converting pilots into partnerships.
Why It Might Be a Fit
The ideal candidate will have an agentic-first mindset, understanding how AI tooling is used to sell, and not just something to trial.
Requirements
- 5+ years in performance marketing, affiliate, GEO or adtech
- Real understanding of how publishers and advertisers transact
- Agentic-first mindset
Benefits
- £80-100k
- Bonus
- Equity
To apply for this job please visit linkedin.com.
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