Regional Marketing Lead

Role Overview

The Regional Marketing Lead will lead a team of regional marketing managers and develop effective regional strategies to grow the company’s presence in new markets.

What You Will Do

Responsibilities include developing and owning the regional marketing strategy, leading and developing a team of regional marketing managers, tracking full-funnel performance, and collaborating with the global marketing team.

Why It Might Be a Fit

The ideal candidate will have at least 4 years of experience in marketing, a strong B2C background, and experience managing a team of 4 or more people.

Requirements

• At least 4 years of experience in marketing, with a strong B2C background
• At least 2 years of experience managing a team of 4 or more people
• Hands-on experience developing and implementing a marketing strategy and managing marketing budgets
• Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets
• Experience with web and app analytics, including product analytics tools, BI dashboards, and attribution platforms
• Solid understanding of full-funnel unit economics, including CAC, LTV, and cohort payback
• Experience adapting global campaigns for local markets
• Hands-on experience with paid traffic channels (Google, Meta, and others) and SEO
• Upper Intermediate to Advanced English proficiency

Benefits

• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)