B2B Lead Generation Manager – Outbound Email, SEO & Paid Social

Role Overview

This is a marketing role, not a sales role. As the B2B Lead Generation Manager at Just Sales Jobs, you own one number: qualified, warm employer leads handed to the sales team. You will generate those leads through three channels, in this order of priority: Outbound email, cold and warm; Website, landing pages, SEO and AI search; Meta ads.

What You Will Do

You will market recruitment services to business owners, Presidents, CEOs, VPs of Sales, Sales Directors, and HR and Talent Acquisition leaders at employers from small business to enterprise, across all industries. You will generate leads through three channels: Outbound email, cold and warm; Website, landing pages, SEO and AI search; Meta ads.

Why It Might Be a Fit

This role generates business in both Canada and the United States: maintaining and growing the existing client base in Canada, and rapidly expanding across all markets in the U.S. You will sit on the leadership team and be expected to push what the technology can do, not wait for a playbook.

Requirements

• 5 or more years of B2B marketing experience with direct accountability for lead generation (demand generation, growth marketing, or performance marketing) in an environment with a considered sale
• Cold outbound email run end to end and personally: list building, segmentation, sequence design, copy, A/B testing, and reply handling
• Deliverability run personally rather than by a vendor: domain strategy, inbox provisioning and warming, SPF, DKIM, DMARC, sender reputation, and bounce and complaint management
• Hands-on experience with Clay or comparable software: enrichment, waterfall data, and signal-based list building
• WordPress landing pages built personally, plus SEO executed personally or by directing an agency, with working knowledge of website conversion and digital analytics
• Hands-on Meta Ads Manager experience: campaign build, audience targeting, creative testing, budget management, and accountability for cost per qualified lead
• Ad creative produced personally: static assets, short-form video, and copy variants, iterated at volume
• AI tools used in the work itself, beyond writing a first draft: generating and testing copy and creative variants at volume, enriching and qualifying lists, or automating repetitive steps in a campaign workflow
• Business writing for a North American audience, adapted for executives, HR leaders, and sales leaders
• CRM administration in Pipedrive, HubSpot, Salesforce, or similar: custom fields, pipelines, funnel reporting, and source attribution
• Ability to work independently in a remote company, with no marketing team above or below this role
• A builder’s mindset: you experiment with new tools and technologies as a matter of course, you would rather try something and measure it than wait for a playbook, and you can point to tools or methods you adopted before they were standard

Benefits

• CAD $100,000 to $120,000 base salary, depending on experience and demonstrated capability
• Quarterly performance bonuses based on leads generated
• Year 1 OTE: CAD $120,000 to $150,000
• Four weeks of vacation
• Seat on the leadership team, reporting directly to the CEO

Tagged as: CRM Administration, HubSpot, Pipedrive, Salesforce