Business Development Representative – Digital Media Advertising

Role Overview

As a Business Development Representative, you will generate new advertising and sponsorship business for a national online B2B news publication covering sustainable business in Canada. You will reach decision-makers at companies in the sustainable business community by phone, email, and LinkedIn, send them the media kit and rate card, and book qualified meetings for a senior Account Executive, who closes the sale.

What You Will Do

You will research target companies and find decision-makers, then make outbound calls and send emails and LinkedIn messages. You will follow up on inbound leads, send media kits and rate cards, and book qualified meetings on the Account Executive’s calendar.

Why It Might Be a Fit

You will work closely with an experienced Account Executive who books and closes a high volume of meetings, and you will have a clear path from BDR to a closing sales role, based on performance.

Requirements

• 2–4 years of B2B sales experience, ideally in a BDR, SDR or outbound prospecting role
• Proven cold calling, email, and LinkedIn prospecting experience
• Advertising or media sales experience strongly preferred, not required
• Experience booking meetings with business owners, marketing leaders, and senior decision-makers
• Interest in sustainability and sustainable business is required
• Comfortable using modern sales technology and AI tools
• Standard proficiency in Microsoft Office

Benefits

• Dental insurance
• Extended health insurance
• Vision care
• Paid time off
• Company-paid attendance at industry events and trade shows
• Career advancement to a closing sales role, based on performance