Manager, Digital Marketing

Role Overview

At Pearl, we’re redefining customer acquisition by combining the power of performance marketing with emerging AI-driven advertising technologies. We’re looking for a Manager, Digital Marketing who is passionate about innovation, thrives on experimentation, and is excited to shape the future of digital advertising.

What You Will Do

You’ll spearhead the development and growth of ChatGPT Ads as an emerging customer acquisition channel, while driving strategic initiatives across Google Ads and Microsoft Ads.

Why It Might Be a Fit

You’ll have the opportunity to pioneer new advertising strategies, experiment with evolving AI technologies, and influence how we acquire customers in an increasingly AI-driven world.

Requirements

• 6–10 years of work experience in digital marketing
• Paid Media Expertise: Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads
• AI & LLM Skills: Hands-on use of LLMs (ChatGPT, Claude, Gemini, or similar) in day-to-day PPC work
• Advanced Excel: Advanced proficiency in Excel, including VLOOKUP and Pivot Tables
• Analytical Capabilities: Strong analytical skills to interpret PPC data, identify trends, and make data-driven decisions
• Marketing Technology: Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management
• Technical Foundations: Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), scripting (Python, Google Ads scripts), platform APIs, and MCP/agent tools