Senior Product Marketing Manager

Role Overview

Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through positioning, pricing, and go-to-market strategy. The Platform Product Marketing team connects product strategy to market impact across the Justworks platform.

What You Will Do

Lead positioning, go-to-market strategy, and adoption for a portfolio of connected products. Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions. Develop go-to-market strategies for new products and major features.

Why It Might Be a Fit

You combine customer insight, product judgment, and strong execution to make complex workflows easy to understand, influence product decisions with evidence, and lead cross-functional work from opportunity through launch and adoption.

Requirements

• 5-8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function
• Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows
• Strong customer and market research skills
• Outstanding storyteller who can translate operational, technical, and compliance-driven capabilities into compelling value for customers, prospects, executives, and customer-facing teams
• Demonstrated ability to influence product strategy and roadmap decisions through customer insight, competitive intelligence, product data, and business context
• Proven experience leading cross-functional initiatives and influencing stakeholders across Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority
• Strong analytical and strategic thinking skills, with experience defining success metrics and evaluating launch performance, product adoption, customer engagement, and business impact
• Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software is strongly preferred

Benefits

• Great benefits
• Wellness program offerings
• Company retreats

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