Head of Marketing

Role Overview

We are looking for a Head of Marketing to lead our marketing efforts and drive more people into our stores. The successful candidate will have experience in performance marketing, local marketing, and print, and will be able to demonstrate the impact of every euro spent on marketing. The role involves working closely with sales, e-commerce, and IT to bring people into the store and make them customers.

What You Will Do

The Head of Marketing will be responsible for steering the marketing on visitors and sales in the stores, measuring before investing, and building a reliable web-to-store measurement and attribution. They will also be responsible for Google Ads and Meta up to the level of bidding strategy, conversion logic, and target values.

Why It Might Be a Fit

The successful candidate will have several years of responsibility in the marketing of a retail business with a frequency-driven business, and will have experience in leadership and in the sharp steering of agencies. They will also have a real performance depth in Google Ads, Meta, bidding strategies, conversion tracking, and attribution.

Requirements

• Several years of responsibility in the marketing of a retail business with a frequency-driven business
• Real performance depth in Google Ads, Meta, bidding strategies, conversion tracking, and attribution
• Proven success in drive-to-store
• Experience in leadership and in the sharp steering of agencies
• Brand understanding and an eye for quality and aesthetics
• Real AI practice in marketing, from data analysis to automation

Benefits

• Attractive salary package with a performance-dependent share
• Flexible work: individual working hours
• Modern office in Hamburg City Nord
• 30 vacation days
• Contribution to occupational pension
• Corporate benefits: employee discounts at over 1,500 partners in sports, mobility, fashion, and travel
• Further education: individual support and modern training formats
• Free drinks