National Marketing Manager

Role Overview

The National Marketing Manager will support franchisees with regional and local advertising and marketing efforts across more than 160 Designated Market Areas (DMAs) nationwide. This role will also partner with the Vice President of Marketing and Vice President of National Programs to develop integrated campaigns that connect national, regional, and local marketing efforts with brand initiatives, standards, and special projects.

What You Will Do

Supports the Vice President of Marketing and fellow National Marketing Managers while overseeing assigned regions, co-ops, and DMAs. Collaborates with cross-functional teams to execute strategic national marketing programs and partnerships. Develops and maintains project plans, timelines, and performance tracking for regional and brand programs.

Why It Might Be a Fit

Analyzes store-level data to develop local marketing strategies that improve sales and performance. Creates communications and rollout materials to keep internal teams and franchisees informed of marketing plans, promotions, campaign results, next steps, and key learnings.

Requirements

• Bachelor’s degree in marketing or related field and/or equivalent combination of education and experience.
• Minimum of 3-5 years related work experience.
• Demonstrates clear and effective professional communication skills, both written and verbal.
• Strong proficiency in Windows and Microsoft Office applications (Excel, Word and PowerPoint).
• Exceptional interpersonal, organizational, prioritization and follow-up skills.
• Ability to work independently as well as part of a team.
• Customer Service and/or Client Relations experience.
• Prior experience with local and regional marketing support and execution.
• Prior experience in brand management.

Benefits

• 401(k) matching, including Roth options
• 3 Medical insurance plans
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Paid time off (10 holidays, 3 weeks PTO)
• Tuition reimbursement
• Referral program
• Wellness programs

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