SEO Manager

Role Overview

The SEO Manager manages and executes KOA’s organic search and discovery programs across traditional search engines, AI-powered discovery experiences, and local search. This role supports the development of KOA’s national Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and multi-location/local SEO strategy and translates that strategy into measurable programs, recommendations, and improvements across KOA.com and KOA’s campground network.

What You Will Do

The SEO Manager identifies visibility gaps and opportunities, develops actionable recommendations, coordinates implementation with Product, Engineering, Content, Digital Experience, Media, Analytics, franchisees, and agency partners, and measures whether those actions improve qualified visibility and business outcomes.

Why It Might Be a Fit

The SEO Manager serves as KOA’s primary subject-matter expert for organic search and discovery, with broad working knowledge across technical SEO, content, on-page optimization, authority/off-page signals, site performance, structured data, Google Business Profiles, local citations and profiles, and emerging AI discovery.

Requirements

• Bachelor’s degree in marketing, business, communications, technology, or a related field, or equivalent professional experience.
• 3+ years of hands-on SEO experience.
• Strong generalist knowledge across technical SEO, on-page SEO, content strategy/optimization, off-page/authority development, local SEO, and structured data.
• Demonstrated experience with multi-location/local SEO, including Google Business Profile management, local listings/citations, location landing pages, review/reputation signals, and duplicate/profile issue resolution.
• Strong understanding of how site architecture, rendering, crawl/indexation, internal linking, Core Web Vitals, page speed, mobile experience, and platform changes affect organic performance.
• Strong understanding of how content quality, topical relevance, entity clarity, authority, and user intent influence visibility across traditional and emerging AI-powered search experiences.
• Working knowledge of GEO / AI-search optimization and a demonstrated ability to evaluate emerging search behaviors without relying on unproven tactics.
• Experience managing SEO agencies, technology vendors, and/or multi-location SEO platforms; able to hold partners accountable while integrating their work into an internal strategy.
• Strong analytical skills and experience using tools such as Google Search Console, GA4, Google Business Profile performance data, enterprise SEO platforms, local SEO/listing platforms, crawling tools, rank/visibility tracking, and BI/reporting environments.
• Ability to diagnose complex visibility changes by separating search demand, rankings, SERP composition, competitive activity, technical health, content performance, and local signals.
• Ability to communicate technical and analytical SEO concepts clearly to executives, marketers, engineers, franchisees, and non-technical stakeholders.
• Experience partnering with Product, Engineering, Content, Analytics, and Paid Media teams and translating SEO findings into prioritized cross-functional action.
• Strong organizational and vendor-management skills, with the ability to manage enterprise priorities while responding effectively to location-level escalations.

Benefits

• Medical/Vision Insurance
• Dental Insurance
• Health Savings Account
• Flexible Spending Account
• Dependent Care Account
• Paid Life & AD&D Insurance
• Paid Short Term and Long Term Disability
• Voluntary Life & AD&D Insurance
• Voluntary Critical Illness Insurance
• Voluntary Accident Insurance
• Voluntary Hospital Indemnity Insurance
• Paid Time Off
• Paid Parental Leave
• Employee Assistance Program
• 401K Retirement Plan
• 401K Company Contributions

Tagged as: Clari, Data Analysis, Google Analytics