Channel Marketing Manager

Kaseya is looking for a driven and commercially astute Distribution Marketing Manager to own and grow its channel marketing activity across DACH and Southern Europe.

Requirements

• Own the end-to-end management of the Marketing Development Fund (MDF) programme across DACH and Southern Europe
• Plan, allocate, and track MDF investments in close collaboration with distribution partners
• Build robust ROI measurement frameworks to evaluate return on all co-funded marketing activity
• Continuously optimise fund allocation based on partner performance and pipeline contribution
• Drive net-new reseller and MSP recruitment through targeted campaigns run in partnership with distributors
• Develop go-to-market programmes that position Kaseya as the preferred vendor for new and emerging partners
• Support the expansion of existing partner revenue through upsell, cross-sell, and joint pipeline generation initiatives
• Identify white-space opportunities within the distribution network and build activation plans to address them
• Build deep working relationships with the marketing teams at each key distributor
• Align marketing calendars, campaign plans, and event strategies with distributor go-to-market motions
• Collaborate with Kaseya’s regional distribution sales managers to ensure marketing and sales alignment at all partner touchpoints
• Represent Kaseya marketing in distributor-led planning sessions, partner days, and joint business reviews
• Lead and participate in Quarterly Business Reviews (QBRs) with distribution partners, presenting marketing performance data, campaign results, and forward-looking plans
• Track and report on key channel marketing KPIs including partner-sourced pipeline, MDF ROI, cost-per-new-partner, and campaign conversion rates
• Maintain accurate activity records and forecasts across all active programmes
• Present regular updates to EMEA leadership on distributor marketing performance