Demand Generation Manager

Role Overview

Join Kayzen’s growing marketing team as a Demand Generation Manager to drive strategy forward and collaborate with stakeholders across the business. You’ll work with a high-performing, international group to transform the advertising industry.

What You Will Do

Build a repeatable demand-generation and lifecycle engine for Kayzen, combining paid acquisition, CRM, automation, and continuous optimization. Plan and run targeted B2B acquisition campaigns, own the marketing-qualified lead engine, and develop clear reporting and dashboards.

Why It Might Be a Fit

You’ll have the opportunity to work with a fun, driven, and multinational team, enjoy direct day-to-day work experience with the leadership team, and have a flexible work-from-home arrangement.

Requirements

• At least 2 years of proven hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations, ideally in AdTech.
• Strong practical command of HubSpot or a comparable marketing automation/CRM platform, including segmentation, workflows, email programs, and reporting.
• Experience planning and optimizing B2B paid acquisition campaigns; you understand how to attract and convert business buyers, experience with LinkedIn & Google Ads is a must.
• Ability to read and leverage data for creating stories that make Kayzen stand out.
• Analytical and detail-oriented: comfortable working with data, funnel metrics, campaign tracking, lead quality, and performance dashboards to make decisions.
• Enjoyment of connecting tools, fixing processes, and building robust automated workflows; able to work independently from setup through optimization.
• Working knowledge of lead lifecycle management, MQL handoffs, and collaboration with Sales teams; ABM exposure is a plus.
• Clear and fluent English communication skills and sound judgment when shaping targeted email and campaign messaging.
• Familiarity with programmatic advertising, DSPs, or the mobile/CTV ecosystem is a plus; willingness to learn Kayzen’s market is essential.
• Comfortable prioritizing competing requests and owning outcomes in a fast-paced, remote-first, international team.

Benefits

• Exceptional career growth and learning opportunity
• A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space
• Direct, day-to-day work experience with the leadership team
• A fun, driven, and multinational team located across Europe, India, Argentina, and soon the US
• A flexible work-from-home arrangement
• A 500-dollar home-office setup budget
• A 1000-dollar annual learning and development budget