Sr. Director, Digital Marketing

The Sr. Director, Digital Marketing owns the strategy, operating model, and performance of KEEN’s digital marketing function across owned, marketplace, and emerging commerce channels in North America.

Requirements

• Establish the vision, multi-year roadmap, and operating model for the Digital Marketing center of excellence
• Create the measurement framework for digital marketing
• Own the performance marketing program across paid media, marketplace, and affiliate channels
• Lead KEEN’s channel diversification efforts
• Architect and execute a holistic consumer group strategy
• Oversee and accelerate CRM modernization
• Partner with global marketing, digital experience, and product teams to develop and execute campaigns and channel activations

Benefits

• Health and welfare benefits
• Competitive total rewards strategy
• Base salary $215,000.00 – $226,000.00
• No relocation sponsorship