Demand Generation Lead

Role Overview

This role drives regional marketing, with a focus on demand generation and pipeline growth across digital, outbound, and event channels.

What You Will Do

Plan and execute integrated demand generation campaigns, own regional event strategy, partner with Sales & SDRs to improve lead-to-revenue conversion, and track and optimize performance using funnel metrics, attribution, and ROI.

Why It Might Be a Fit

We’re looking for someone who is hands-on, execution-driven, and comfortable working across teams to deliver consistent growth.

Requirements

• 4-6 years of experience in B2B SaaS / mid-market or enterprise marketing
• Strong background in demand generation
• Hands-on with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
• Proven ability to drive events and field marketing programs
• Analytical mindset with comfort in funnel metrics, attribution, and ROI tracking
• Excellent stakeholder management and cross-functional collaboration skills
• Strong content and communication skills for customer-facing campaigns