Consumer Bank Checking Acquisition & Marketing Analytics Manager

Role Overview

The Consumer Bank Checking Acquisition & Marketing Analytics team is looking for a Business Analytics Manager to drive consumer household and checking portfolio growth. This role is for a player coach – someone who is equally comfortable mentoring analysts and personally pitching in to build out the campaign files, dashboards, and account and program valuations needed to enable the business to operate.

What You Will Do

This person will lead campaign strategy and audience design, checking and household growth forecasting, marketing spend forecasting for a multi-million dollar annual budget, and performance analytics that enable the business to connect marketing spend to measurable outcomes.

Why It Might Be a Fit

The ideal candidate excels at building customer segmentation based on data signals and customer research, translating complex data into actionable insights, and communicating up and down the reporting chain on where the leverage is.

Requirements

• Bachelor’s degree in computer science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (required)
• Master’s Degree in Analytics, Computer Science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (preferred)
• A minimum of 5 years of relevant experience and a bachelor’s degree (required) or A minimum of 3 years of relevant experience and a master’s degree (preferred)
• Skill in using Microsoft Excel and PowerPoint for data presentation
• Ability to write queries or code including complex joins
• Ability to use business intelligence and data visualization tools to tell impactful stories with data
• Ability to work with analytical programming languages for data analysis like Python, R, SQL, Java
• Understanding of process flow and automation
• Ability to work with big data
• Ability to navigate data warehouse and/or data supply chain
• Excellent written and verbal communication skills
• Demonstrated leadership
• Demonstrated ability to engage and partner at mid- to senior leadership levels
• Understands LOB and KeyCorp strategy
• Is a critical thinker

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401k or retirement plan
• Paid time off
• Life insurance
• Disability insurance
• Flexible work arrangements
• Incentive compensation
• Production, commission, and/or discretionary incentives

Tagged as: Compensation Design, Data Analysis, Data Visualization, Excel, Forecasting