Brand Manager – ROSSA

Role Overview

The Brand Manager will lead sustainable brand and commercial growth across a portfolio of RoSSA markets by translating regional strategy, local consumer insight, and commercial opportunities into focused market growth plans.

What You Will Do

Responsibilities include building and owning annual market growth plans, diagnosing performance, managing marketing investment, leading franchisee and market partnership, building locally relevant brand, innovation, and activation, driving commercial, channel, and restaurant growth, testing, learning, scaling, and optimizing, and shaping new-market entry and RoSSA expansion.

Why It Might Be a Fit

The ideal candidate will have strong sales and trade marketing fundamentals, be able to apply consumer, cultural, and competitive insight to strengthen relevance and grow priority occasions, and be able to lead integrated activity across media, digital, CRM, delivery, partnerships, and restaurant touchpoints.

Requirements

• Build and own annual market growth plans
• Diagnose performance across transactions, sales, frequency, ticket, margin, channel/daypart, and brand health
• Manage marketing investment and recommend choices that balance short-term trading delivery with long-term brand growth
• Lead franchisee and market partnership
• Translate KFC brand strategy into locally relevant propositions, innovation, communication, and activation
• Apply strong sales and trade marketing fundamentals to pricing, promotion, menu, channel, and restaurant level demand generation
• Set clear hypotheses and success criteria; use market, consumer, and commercial data to evaluate impact