Brand Manager: Value & Signature

Role Overview

The Brand Manager will drive the growth and performance of assigned Value & Signature propositions, including Boxes, Wings, and Mighty Bucket, by translating KFC South Africa’s portfolio strategy into compelling customer propositions, integrated marketing plans, innovation, and strong in-market execution.

What You Will Do

The role is accountable for developing recommendations and leading delivery across assigned brands and initiatives, using customer insight, commercial performance, and cross-functional collaboration to build brand equity and deliver agreed growth objectives.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of customers, occasions, and needs relevant to Boxes, Wings, and Mighty Bucket, and be able to translate research and customer understanding into actionable implications for assigned brands.

Requirements

• Develop & Deliver Assigned Brand Growth Plans
• Lead Campaign & Proposition Development
• Drive Innovation & Product Initiatives
• Manage Commercial Performance
• Champion the Customer, Culture & Competition
• Lead Cross-Functional Delivery
• Drive Learning & Marketing Effectiveness
• Lead Customer, Culture & Creativity