Role Overview
The position is focused on leveraging customer and marketing data to drive acquisition, engagement, retention, and campaign performance. The role involves analyzing customer behavior, developing audience segments, tracking multi-channel marketing initiatives, building dashboards and KPI reporting, integrating data from multiple sources, and delivering actionable insights to improve marketing effectiveness and customer lifetime value.
What You Will Do
Analyzing customer behavior, developing audience segments, tracking multi-channel marketing initiatives, building dashboards and KPI reporting, integrating data from multiple sources, and delivering actionable insights.
Why It Might Be a Fit
The ideal candidate combines strong analytical skills with business acumen, CRM expertise, and the ability to translate data into strategic recommendations for leadership.
Requirements
- Python & SQL
- Machine Learning/Predictive Analytics
- Customer Analytics & Segmentation
- Marketing/CRM Analytics
- Dashboarding (Power BI/Tableau)
- Statistical Modeling
- Business Stakeholder Communication
- Data Integration & ETL
Benefits
- Medical/dental/vision insurance
- HSA
- FSA
- 401(k)
- Life, disability & ADD insurance
- Paid time off (for salaried personnel)
- Paid sick leave (for hourly employees on a Service Contract Act project)
To apply for this job please visit linkedin.com.
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