Product Marketing Manager

Role Overview

The Product Marketing Manager will be responsible for driving the successful launch, adoption, and communication of digital products and features. This role serves as a key bridge between Product Management and Marketing, translating product capabilities into compelling messaging, digital experiences, launch strategies, educational content, and marketing assets.

What You Will Do

Lead go-to-market planning for new digital products, features, and enhancements, develop product positioning, messaging, launch plans, and supporting materials, ensure product capabilities and promotions are accurately and consistently represented across digital channels, and measure product adoption and engagement.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in Product Marketing, Digital Marketing, or a closely related field, demonstrated experience launching digital products or features, and strong analytical skills with experience measuring product adoption, engagement, and marketing performance.

Requirements

• 5+ years of experience in Product Marketing, Digital Marketing, or a closely related field
• Demonstrated experience launching digital products or features and driving customer adoption
• Strong background developing product positioning, messaging, go-to-market plans, presentations, videos, and training materials
• Excellent storytelling, written communication, and presentation skills with the ability to simplify complex product capabilities
• Proven ability to work cross-functionally with Product, Marketing, Creative, Operations, and Digital teams
• Experience using digital content management systems and analytics platforms
• Familiarity with AI-assisted content creation tools
• Strong analytical skills with experience measuring product adoption, engagement, and marketing performance
• Experience with video and presentation tools such as Camtasia, Adobe Creative Suite, Canva, or similar tools is preferred

Benefits

• Medical/dental/vision insurance
• HSA
• FSA
• 401(k)
• Life, disability & ADD insurance
• Paid time off (for salaried personnel)