Role Overview
As Director, Growth & Product Marketing, you’ll own product positioning and messaging, develop go-to-market strategy, and build sales enablement for the Outreach team. You’ll partner closely with Product, Outreach, and Lifecycle Marketing teams to drive awareness and adoption on both sides of the marketplace.
What You Will Do
Own product positioning and messaging, develop and run go-to-market strategy, design and standardize launch and promotion packages, build and manage sales enablement, lead demand generation programs, standardize marketing processes, and define and track performance metrics.
Why It Might Be a Fit
You are a proven product marketing leader who thrives in fast-paced, evolving environments and has built scalable programs from scratch. You’re skilled at translating product capability into audience-facing narrative and positioning, and you’re experienced in sales enablement and CRM strategy.
Requirements
- proven product marketing leader
- skilled at translating product capability into audience-facing narrative and positioning
- experienced in sales enablement
- data-driven with the ability to measure success through KPIs
- exceptional cross-functional operator with demonstrated ability to influence across Product, Sales, and Marketing teams
- experienced with CRM strategy, marketing automation, and the modern marketing tech stack
Benefits
- salary range of $225,000 – $239,000
- fully virtual team
- support for employees based in the US (CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA) and the United Kingdom
To apply for this job please visit job-boards.greenhouse.io.
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