Product Marketing Manager

Role Overview

Join a global technology leader in fire and life safety solutions as a Product Marketing Manager, developing and executing product marketing strategies for GST Fire Alarm and PAVA product portfolios.

What You Will Do

Develop and execute product marketing strategies, define market positioning, value propositions, and go-to-market plans, manage the complete product lifecycle, and drive business growth across India and Southeast Asia markets.

Why It Might Be a Fit

You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

Requirements

• Develop and execute product marketing strategies
• Define market positioning, value propositions, and go-to-market plans
• Manage the complete product lifecycle from launch to end-of-life planning
• Drive business growth across India and Southeast Asia markets
• Conduct market research, segmentation, and competitor analysis
• Identify and develop new verticals
• Support sales teams with product presentations, value-selling tools, and competitive positioning
• Plan and execute new product launches
• Collaborate with marketing teams for campaigns, digital marketing, webinars, trade shows, and industry events
• Generate market awareness and customer engagement programs
• Build strong relationships with consultants, system integrators, EPCs, architects, and end users
• Prepare business forecasts, demand planning, and pricing strategies
• Monitor product performance, revenue, profitability, and market share
• Recommend actions to achieve growth targets and improve competitiveness

Benefits

• Opportunities for growth and development