Marketing Analyst

Role Overview

Plume is hiring a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences. You will own campaign execution across channels — content, social, community, and partner co-marketing — working closely with Product, BD, and Design to translate complex RWA tokenization concepts into compelling, credible narratives.

What You Will Do

Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption. Own Plume’s content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences.

Why It Might Be a Fit

You will have significant ownership over campaigns and channels from day one. A collaborative, remote-first team building category-defining products in RWAfi.

Requirements

• 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
• Strong writing skills; able to make complex financial and technical concepts clear and compelling.
• Experience running multi-channel campaigns and measuring performance against clear KPIs.
• Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
• Familiarity with crypto-native channels and community norms (X, Discord, Telegram).

Benefits

• Competitive salary
• Equity/token allocation
• Comprehensive benefits