Trade Marketing Manager

Role Overview

The Trade Marketing Manager leads the execution of trade marketing initiatives across more than 650 licensed California dispensary accounts. Partnering closely with Sales, Brand Marketing, Retail, and Compliance, this role is responsible for translating brand strategy into retail execution that drives distribution, product visibility, menu placement, sell-through, and velocity.

What You Will Do

Develops and executes trade marketing strategies, partners with Sales to develop customer-specific marketing initiatives, serves as the primary marketing partner for wholesale customers, and leads the execution of new product launches across wholesale accounts.

Why It Might Be a Fit

The ideal candidate will have strong strategic thinking, a deep understanding of retail merchandising and trade marketing, and the ability to build and maintain collaborative relationships with internal stakeholders, retail partners, distributors, and vendors.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Five (5) or more years of progressively responsible experience in trade marketing, shopper marketing, customer marketing, retail marketing, or sales marketing
• Experience developing and executing trade marketing strategies and retail marketing programs across multiple customer accounts
• Experience supporting wholesale sales organizations and customer-specific marketing initiatives
• Experience managing product launches, promotional campaigns, merchandising programs, and retail activations
• Experience working with digital retail platforms, including Jane, Weedmaps, Dutchie, Nabis, SparkPlug, or similar retail merchandising platforms
• Experience managing trade marketing budgets and promotional investments
• Experience analyzing sales performance, promotional effectiveness, and trade marketing metrics
• Experience working within the cannabis, consumer packaged goods (CPG), beverage, food, or other regulated industry
• Knowledge of California cannabis regulations related to advertising, promotions, merchandising, and retail marketing