Director of Growth Marketing

Role Overview

The Director of Growth Marketing owns Peak’s member-growth strategy and its execution across the full member lifecycle. This is a measurement-driven role where success is defined by movement on a small set of growth metrics, not activity.

What You Will Do

The Director of Growth Marketing sets and executes the annual member-growth strategy across the full lifecycle, with quarterly priorities aligned to Peak’s goals. They own and allocate the growth marketing budget, optimizing spend against return.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of digital marketing and data analysis, with direct B2C acquisition experience. They will have a proven ability to reduce acquisition costs and improve return on spend.

Requirements

• Bachelor’s in Marketing, Business, Communications, a related field, or equivalent experience
• A minimum of ten (10) years of marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in management or leadership role owning growth, demand, or digital marketing strategy
• Deep understanding of digital marketing and data analysis, with direct B2C acquisition experience
• Proven ability to reduce acquisition costs and improve return on spend

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401k plan
• Vacation time
• Sick leave
• Paid holidays
• Self-care time
• Volunteer time