Role Overview
The Director of Growth Marketing owns Peak’s member-growth strategy and its execution across the full member lifecycle. This is a measurement-driven role where success is defined by movement on a small set of growth metrics, not activity.
What You Will Do
The Director of Growth Marketing sets and executes the annual member-growth strategy across the full lifecycle, with quarterly priorities aligned to Peak’s goals. They own and allocate the growth marketing budget, optimizing spend against return.
Why It Might Be a Fit
The ideal candidate will have a deep understanding of digital marketing and data analysis, with direct B2C acquisition experience. They will have a proven ability to reduce acquisition costs and improve return on spend.
Requirements
- Bachelor’s in Marketing, Business, Communications, a related field, or equivalent experience
- A minimum of ten (10) years of marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in management or leadership role owning growth, demand, or digital marketing strategy
- Deep understanding of digital marketing and data analysis, with direct B2C acquisition experience
- Proven ability to reduce acquisition costs and improve return on spend
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401k plan
- Vacation time
- Sick leave
- Paid holidays
- Self-care time
- Volunteer time
To apply for this job please visit job-boards.greenhouse.io.
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