Role Overview
The Manager, Kipling Performance Marketing will lead paid digital marketing initiatives to accelerate Kipling’s digital growth and support Kipling.com’s e-commerce objectives.
What You Will Do
Develop and optimize full-funnel performance marketing strategies, translate data into actionable insights, and work closely with internal teams and external agencies.
Why It Might Be a Fit
The ideal candidate will be a commercially minded and data-driven digital marketing professional with a minimum of five years’ experience in digital and performance marketing.
Requirements
- Minimum of five years’ experience in digital and performance marketing
- Strong commercial acumen, analytical capability, and budget management skills
- Proficiency in metrics such as CVR, CPC, and ROAS
- Hands-on proficiency with Google Analytics, Google Ads, Meta Business Manager, Google Search Console, and Microsoft Office
- Excellent stakeholder management, communication, and presentation skills
- Proactive and well-organized approach
- Full professional fluency in English; an additional European language is a plus
Benefits
- Comprehensive benefits that encourage mental, physical and financial well-being
- On-site gym offering health and well-being initiatives
- Discount card with 50% on all VF brands
- Annual incentive plan, sales incentive, or commission potential
To apply for this job please visit vfc.wd5.myworkdayjobs.com.
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