Marketing Analytics Lead

Role Overview

Marketing Analytics Lead will take full ownership of the marketing direction, formulate a strategy and roadmap, and prioritize tasks under business goals. The role involves hands-on work with data, building analytics as a product, and developing unified reporting, automation, and predictive models.

What You Will Do

Formulate a strategy and roadmap for marketing analytics, prioritize tasks under business goals, organize team work, develop unified reporting, automation, and predictive models, analyze unit economics, channel efficiency, and creative performance.

Why It Might Be a Fit

The role offers direct impact on P&L, a large area of influence on the development of the direction and own strategy, and various products and marketing strategies. The company provides a modern stack, AI-first approach, and strong analytics and data engineering team.

Requirements

• 4+ years in marketing analytics for B2C mobile digital products
• Proven experience in managing a team
• Deep understanding of the mobile ecosystem: channels of attraction (Meta, TikTok, Google Ads, ASA/ASO), MMP, mobile attribution, and market changes
• Understanding of performance models: CAC, ROI/ROAS, LTV
• Strong technical base: SQL, Python, statistics, BI tools
• Daily use of AI tools in analytics (Claude, ChatGPT, etc.) and ability to introduce AI approaches in team processes
• Stakeholder management at the C-level and marketing heads
• Tableau, dbt, Databricks, Practical building of AI self-serve, Experience with organic channels of attraction

Benefits

• Fair remuneration that matches your skills and experience
• Equipment independently of the work format and geography
• Career growth through action
• 80%+ of all leads in Kiss My Apps were switchers 2-3 years ago
• Online yoga twice a week
• Internal speaking clubs in English with neutral speakers
• Annual budget for covering up to 50% of professional conferences, educational events, and events
• 50% of medical insurance, psychotherapy, sports, or dentistry
• 40 days of paid vacation and sick leave without attachment to dates
• Support in wartime conditions