Email Marketing Lead, Lifecycle Marketing – EMEA

Role Overview

The Lifecycle Marketing Team at Klaviyo is a Center of Excellence that delivers seamless scalable customer-facing experiences across all owned channels, and servicing all segments and geographies. This is a senior individual contributor role, and as our Lead Lifecycle Marketer for EMEA within the global Lifecycle Marketing team, you’ll own lifecycle marketing across the region, partnering with EMEA Marketing and Sales to identify opportunities and deliver programs that support regional growth and business priorities.

What You Will Do

Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams. Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.

Why It Might Be a Fit

You’ll be a strong cross-functional operator, able to align stakeholders across regional/ global Marketing, Sales, Growth, Product, Operations teams across different timezones. You’ll have 8+ years in Lifecycle Marketing, Demand Gen, PLG Marketing, Performance Marketing, CRM, and/or Email Marketing, and B2B and international experience, ideally EMEA within a company with a North American HQ.

Requirements

• 8+ years in Lifecycle Marketing, Demand Gen, PLG Marketing, Performance Marketing, CRM, and/or Email Marketing
• B2B and international experience, ideally EMEA within a company with a North American HQ
• Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation, segmentation, testing, reporting, channel optimisation, backed by a data-driven approach to audience performance
• Native/ fluent English (essential). Fluent French/ German/ Spanish/ Italian a bonus.
• Experience with lifecycle and CRM technologies including: HubSpot (essential), Salesforce (essential), Smartling (nice to have) and other localisation and marketing automation platforms advantageous
• Monday board or similar
• Cross-functional/stakeholder

Benefits

• Comprehensive range of health, welfare, and wellbeing benefits
• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments