Senior Product Marketing Manager, Go-to-Market Excellence

On Site Full TimeBoston, Massachusetts, United StatesKlaviyo

Role Overview

The Senior Product Marketing Manager will own Go-to-Market Excellence, building programs, plays, and enablement to turn product innovation into pipeline, adoption, and revenue. The role will be the connective tissue between Product Marketing and the field, partnering with Sales, Customer Success, and other teams to drive sales plays, product adoption, and enablement.

What You Will Do

The Senior Product Marketing Manager will own the end-to-end experience for sellers, build and maintain scalable sales plays and cross-functional GTM programs, partner with Customer Success to turn product capabilities into repeatable adoption, and define the strategy and cadence for product and messaging enablement across Sales, CS, and Support.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with a proven track record of building sales plays, programs, and enablement that measurably improved field performance.

Requirements

  • 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing
  • Proven track record of building sales plays, programs, and enablement that measurably improved field performance
  • Experience working directly with sales and customer success teams, and credibility with sellers and CSMs
  • Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy
  • Clear communicator who simplifies complex products into business value
  • Influential cross-functional partner who can drive alignment without formal authority
  • Strong program management and organizational skills, with the ability to prioritize across many stakeholders and concurrent workstreams
  • Self-starter with an owner mindset, accountable for business results and not only deliverables

Benefits

  • Base salary
  • Participation in the company’s annual cash bonus plan
  • Variable compensation (OTE) for sales and customer success roles
  • Equity
  • Sign-on payments
  • Comprehensive range of health, welfare, and wellbeing benefits based on eligibility

To apply for this job please visit www.klaviyo.com.

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