Senior Martech Manager

Role Overview

As a Senior Martech Manager, you’ll lead the strategy, integration, governance, and ongoing evolution of our marketing technology capabilities, with Braze at the heart of our customer engagement platform. You’ll partner with various teams to evolve Kmart’s marketing technology strategy and integrate Braze across our broader technology ecosystem.

What You Will Do

You’ll act as the strategic and technical owner of Braze, oversee platform configuration, integrations, data structures, events, and attributes, journey architecture, segmentation standards, and platform health. You’ll also define scalable data flows, event standards, identity resolution, and consent controls while ensuring appropriate monitoring and technical documentation.

Why It Might Be a Fit

To be successful in this role, you’ll have 7+ years’ experience leading enterprise marketing technology, customer engagement, CRM, or digital platform capabilities, and a deep understanding of Braze, Tealium, Snowflake, Branch.io, Contentful, and Bynder, or comparable enterprise platforms.

Requirements

• 7+ years’ experience leading enterprise marketing technology, customer engagement, CRM, or digital platform capabilities
• Deep hands-on and strategic experience with Braze, including platform set-up, integration, governance, journey design, and optimisation
• Strong knowledge of Tealium, Snowflake, Branch.io, Contentful, and Bynder, or comparable enterprise platforms
• Experience integrating customer engagement platforms with customer data platforms, cloud data platforms, mobile attribution, content management, and digital asset management systems
• Strong technical understanding of APIs, event streaming, systems integration, customer data platforms, identity, consent, and audience management
• Experience translating customer and marketing requirements into scalable technical architecture, delivery backlogs, and operating processes
• Proven ability to influence and partner with Marketing, Product, Engineering, Data, Architecture, Privacy, Security, and senior leadership teams
• Strong commercial judgement and experience managing technology vendors, implementation partners, contracts, service levels, risks, and commercial outcomes
• Experience within retail, loyalty, e-commerce, mobile app engagement, or high-volume customer communications, with a strong understanding of privacy and consent
• A relevant degree in Marketing Technology, Information Technology, Computer Science, Data, Digital, or a related discipline

Benefits

• Flexible hybrid working options
• Team member discount card
• Access to the Brighter Benefits program
• Bonus program
• Inclusive parental leave
• Dynamic learning and support program
• Mentor Program
• Kudos recognition program
• Great career opportunities across the Wesfarmers Group