Digital Marketing Manager

Role Overview

VTG is building its marketing practice and capacity to support a complex portfolio, growing Sales team, and expanding partner relationships. The Digital Marketing Manager will generate qualified demand for the Sales team by planning and executing digital campaigns, improving websites and conversion, and building reliable operations and measurement.

What You Will Do

The role will involve planning and executing digital campaigns, improving websites and conversion, building reliable operations and measurement, and working closely with Sales leaders and representatives, Sales Development Representatives (SDRs), Revenue Operations, and external partners.

Why It Might Be a Fit

The ideal candidate will have proven results generating B2B demand against lead, MQL, and pipeline targets, working alongside SDR or BDR teams, and hands-on experience with digital campaigns, email marketing, websites and landing pages, audience segmentation, campaign tracking, analytics, and conversion improvement.

Requirements

• Hands-on experience with digital campaigns from planning and build through launch, measurement, testing, and improvement
• Proven results generating B2B demand against lead, MQL, and pipeline targets
• Hands-on paid search and paid social experience (Google Ads and LinkedIn Ads preferred)
• Strong practical experience with email marketing, websites and landing pages, audience segmentation, campaign tracking, analytics, and conversion improvement
• Working knowledge of CRM and marketing data, list quality, campaign attribution, and lead handoffs
• Hands-on experience with a marketing automation platform, ideally including helping implement or migrate one
• Strong spreadsheet, analytical, QA, documentation, and project management skills
• B2B marketing experience, preferably with technology, IT services, SaaS, or similarly complex offerings
• Experience marketing to education (including E-Rate), public sector, or government buyers is a plus
• Clear written and spoken English