Marketing Operations Manager

Role Overview

The Marketing Operations Manager owns the systems, data, and measurement behind marketing and intake, building the marketing operations function from the ground up. This is a high-impact, highly visible role that works directly with the Director of Business Development and Marketing, with reporting and insights directly influencing marketing investment and decision-making.

What You Will Do

The role involves building attribution from the first interaction all the way through to a signed matter, including cost per retained matter and channel performance. The Marketing Operations Manager will own the entire MarTech ecosystem, including Lawmatics, Lawbrokr, Clio, CallRail, GA4, offline conversions, email automation, website integrations, and future CRM initiatives.

Why It Might Be a Fit

This is a strong career-growth opportunity, starting as a hands-on individual contributor with significant autonomy, with a roadmap to potentially build and lead a 2–3 person team as the function matures.

Requirements

• 5+ years in marketing operations, marketing technology, revenue operations, or legal technology, including 3+ years directly owning systems and data
• Hands-on experience with GA4, call tracking, offline conversion configuration, end-to-end CRM/intake administration, and multi-system funnel reporting
• Proven success in growing, fast-moving organizations: comfortable with ambiguity, building practical processes independently, and identifying when external agency support is required
• Experience in law firms or professional services; Lawmatics, Lawbrokr, CallRail, or Clio; email deliverability & CASL compliance; building CRMs from scratch; AI voice or chat intake tools; French language skills