APAC Marketing Manager

Role Overview

The APAC Marketing Manager will lead the development and delivery of marketing strategies to strengthen the Knauf brand, increase customer engagement, and support sustainable business growth. The role involves working closely with sales, product, communications, and other cross-functional teams to translate market insights and business priorities into effective marketing plans and campaigns.

What You Will Do

The APAC Marketing Manager will develop and implement integrated marketing strategies and annual plans, conduct market, customer, and competitor research, plan and manage campaigns across digital and traditional channels, oversee the development of marketing content and materials, and ensure all marketing activities are consistent with Knauf’s brand identity and positioning.

Why It Might Be a Fit

The ideal candidate will have a bachelor’s degree in Marketing, Business, Communications, or a related discipline, at least five years of experience in marketing, and proven responsibility for integrated campaigns and marketing planning. The candidate will also have experience managing marketing budgets, agencies, suppliers, and multiple projects, and demonstrated ability to use market research, customer insights, and performance data to guide marketing decisions.

Requirements

• Bachelor’s degree or equivalent qualification in Marketing, Business, Communications, or a related discipline
• At least five years’ experience in marketing, with proven responsibility for integrated campaigns and marketing planning
• Experience managing marketing budgets, agencies, suppliers, and multiple projects
• Demonstrated ability to use market research, customer insights, and performance data to guide marketing decisions
• Strong knowledge of digital marketing channels, including SEO, paid media, social media, email marketing, and website content
• Experience with marketing analytics, CRM platforms, and campaign reporting
• Strong understanding of brand management, content development, and customer-focused communications
• Experience leading, coaching, or coordinating marketing team members and cross-functional stakeholders
• Excellent written and verbal communication skills, with the ability to adapt messages for different audiences
• Strong commercial awareness, strategic thinking, and problem-solving ability
• Creative judgement and the ability to turn complex information into clear, engaging stories
• Confidence working with emerging marketing technologies, including appropriate AI tools
• Collaborative, organised, and delivery-focused approach