Digital Marketing Specialist

Role Overview

As a Digital Marketing Specialist at KE, you will own paid digital campaigns and search engine optimization (SEO) across KE’s four divisions, enterprise initiatives, and recruiting efforts. You will take campaigns from strategy through execution, including building campaigns, creating ad content, managing targeting and spend, and measuring results.

What You Will Do

The Digital Marketing Specialist will own paid digital campaigns and SEO strategy, manage audience targeting and campaign spend, and measure results. You will also play a key role in how KE shows up in search by owning SEO strategy and performance, partnering with the Sr. Creative & Digital Manager on website content and structure, and connecting paid and organic search efforts.

Why It Might Be a Fit

Success in this role means combining creativity with data to build campaigns that look great, reach the right audiences, and deliver measurable results. If you’re someone who enjoys owning campaigns from start to finish, digging into performance data, and turning insights into action, this position is built for you.

Requirements

• 5–7+ years of digital marketing experience
• Expertise in paid media across LinkedIn, Meta, and Google Ads
• SEO, keyword research, on-page optimization, and search performance reporting
• Experience with Google Analytics, Google Search Console, and Google Tag Manager
• Experience managing multiple campaign budgets simultaneously
• Experience setting campaign KPIs and reporting ROI to leadership
• Working proficiency in Adobe Photoshop, Illustrator, and InDesign, or Figma
• A portfolio demonstrating campaign results, SEO results, and self-produced ad creative
• Ability to manage multiple campaigns, projects, and deadlines with limited day-to-day direction
• Strong written and verbal communication skills
• Proficiency with Microsoft Office Suite
• Valid driver’s license
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience preferred

Benefits

• 100% employer-paid health and dental coverage for employees
• HSA contributions to support your medical expenses
• Company-paid life insurance and disability coverage
• 401(k) with competitive company match
• Performance-based incentives
• Paid weekly with competitive wages
• PTO, six paid holidays, and education reimbursement
• Exclusive employee discounts through Working Advantage