Director, Lifecycle & Organic Growth

Role Overview

As Director, Lifecycle & Organic Growth, you’ll set the strategy for Lifecycle and Organic Growth at KOHO, leading teams to deliver email, push, in-app, and SMS, as well as SEO, GEO, and content marketing. You’ll report to the Chief Growth Officer and lead a team of seven.

What You Will Do

You’ll own the strategy, roadmap, and targets for Lifecycle and Organic Growth, leading lifecycle programs across the customer journey, setting direction for organic acquisition, and connecting owned channels with Paid, Affiliates, and Product.

Why It Might Be a Fit

You’ll be a good fit if you have 10+ years in lifecycle, CRM, or retention marketing, with a track record of moving business metrics through owned channels, backed by incrementality evidence. You’ll also need deep fluency with a modern customer engagement platform and working fluency in organic growth.

Requirements

• 10+ years in lifecycle, CRM, or retention marketing at a B2C consumer tech, fintech, or subscription business
• 4+ years leading managers
• Deep, hands-on fluency with a modern customer engagement platform (Braze strongly preferred)
• Working fluency in organic growth: SEO and technical SEO fundamentals, ASO, content strategy, and how AI search is changing discovery
• Strong analytical judgment
• Experience in a regulated industry (financial services, insurance, health, or telecom) where marketing goes through legal and compliance review
• An operator’s instinct: you’ve written the playbook, not just followed it
• Executive communication that’s clear and concise, and you raise bad news early
• A record as a manager people want to work for, with the retention and engagement to show it
• You’re already using AI in your day-to-day work
• Experience with Canadian financial services regulation and CASL
• Experience with predictive or ML-driven personalization (churn, propensity, send-time)