Head of Growth & Demand Generation

Role Overview

The Head of Growth & Demand Generation will build and run Kota’s demand engine, turning two products into qualified pipeline for Sales and self-serve revenue. This is a player-coach role that requires setting strategy, running channels hands-on, and owning numbers from first touch to closed revenue.

What You Will Do

The role involves demand generation strategy, paid acquisition, organic growth, the full funnel from lead to MQL to SQL to closed revenue, lifecycle and nurture programmes, partner marketing, and hiring and developing the growth team.

Why It Might Be a Fit

The ideal candidate has 6+ years of experience in B2B demand generation, growth or performance marketing, with direct ownership of a pipeline number, and a track record of building or fixing channels and producing pipeline and revenue.

Requirements

• 6+ years in B2B demand generation, growth or performance marketing
• Direct ownership of a pipeline number
• Hands-on paid media expertise on LinkedIn and Google
• Proven SEO and content-led organic growth
• Strong data fluency
• Experience with a modern marketing stack (HubSpot or similar CRM and automation, analytics, enrichment tools)
• Experience building agentic or AI-assisted workflows that automate repeatable marketing work
• Built or been a core part of the growth function at a venture-backed startup or scale-up
• Comfortable being a player-coach: doing the work today, hiring the team tomorrow