Sales Manager – CASA

Role Overview

The Sales Manager – CASA is responsible for driving the growth of the deposit base, cross-selling financial products, and managing the overall performance and profitability of the branch. This role requires strong leadership, a deep understanding of retail liabilities, and the ability to deliver exceptional customer service while ensuring regulatory compliance and operational excellence.

What You Will Do

Drive enhancement of the deposit pool through acquisition and deepening of customer relationships. Achieve cross-sell targets for non-deposit products including mutual funds, insurance, and other third-party offerings. Generate fee income through effective product penetration and customer engagement. Oversee branch administration and ensure adherence to regulatory and compliance norms.

Why It Might Be a Fit

This role requires strong leadership and a deep understanding of retail liabilities. You will take full ownership of the branch’s break-even and P&L performance. You will liaise with product, marketing, and other verticals for new product development, service enhancements, and sales initiatives.