Role Overview
A senior contractor will strengthen Marketing Operations for campaigns built in Braze and Amperity, speeding up and standardizing campaign delivery, reducing process variability, and increasing team capacity.
What You Will Do
You’ll make sure campaigns reflect business objectives and data-driven audience and journey plans, with measured performance feeding ongoing improvement.
Why It Might Be a Fit
You’ll build alignment within Marketing Operations and lead adoption of the improved processes, leaving them in active use by the end of the engagement.
Requirements
- Hospitality industry experience
- 5+ years of hands-on experience with both Braze and Amperity
- Extensive experience redesigning and implementing marketing operations or campaign delivery processes
- Deep experience with campaign QA, risk-based testing, defect management, release controls, and separating build from QA responsibilities
- Experience building reusable audience segments and campaign practices
- Strong knowledge of audience strategy, journey planning, experimentation, deliverability, recipient fatigue, and campaign measurement
- Ability to work directly in the platforms and turn business objectives and analytical findings into practical campaign workflows
- Experience clarifying responsibilities and handoffs across teams
- Strong communication and training skills
To apply for this job please visit linkedin.com.
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