Marketing Automation Specialist

Role Overview

Develops, manages, and optimizes marketing automation campaigns, workflows, and customer journeys to effectively reach the target audience.

What You Will Do

Conducts A/B testing, develops dashboards and reports, monitors data quality, and ensures proper consent management and marketing governance.

Why It Might Be a Fit

Has experience with marketing automation, CRM, or marketing technology, and knows how to design and improve marketing processes.

Requirements

• At least three years of experience in marketing automation, CRM, or marketing technology
• Experience with Salesforce Marketing Cloud Account Engagement (Pardot/MCAE), Salesforce CRM, or similar platforms
• Knowledge of lead management, lead nurturing, and developing effective customer journeys
• Experience with marketing data, analysis, segmentation, and campaign optimization
• Strong analytical skills, a proactive attitude, a keen eye for quality, and excellent command of both Dutch and English

Benefits

• Salary between € 2,800,- and € 4,200,- depending on your work experience
• Variable performance-based pay
• Fixed expense allowance
• Fixed home working allowance per worked day
• Flexible pension without mandatory own contribution
• 30 vacation days (on a full-time basis)
• Possibility to buy or sell more days
• Fully equipped home working space
• Reimbursement of travel expenses with an NS business card or travel expense allowance
• Laptop and iPhone
• Extensive range of training and development opportunities
• Diversity networks on pride, gender, ability, cultural diversity, and generations
• Sports at the office in Amstelveen or discount on a sports school near you
• Access to coaching, health, and vitality programs