Head of Organic Growth, Kraken Pro

Role Overview

The Head of Organic Growth will own how Kraken Pro gets discovered and how curious traders become active ones. This role demands sharp B2C acquisition instincts, a product-first mindset, an obsession with UX, and a self-starter attitude.

What You Will Do

The Head of Organic Growth will build and run the strategy across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro. Find out if people convert, map the funnel from first touch to first trade, report on it clearly, and figure out where traders drop off and how to win them back.

Why It Might Be a Fit

The ideal candidate will have 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming with experience in a player-coach role leading a small team.

Requirements

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming
• Experience in a player-coach role leading a small team
• Product savvy
• UX instinct
• High AI competency
• Analytical rigor
• Speed under pressure
• Range as a marketer
• Taste
• Familiarity trading culture, and the language traders use
• Strong communication and leadership skills

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Relocation assistance