Role Overview
The Senior Marketing Analytics Lead is an individual contributor responsible for using enterprise data to improve response and lead management, channel performance, and marketing operations. This role combines strong analytical and technical skills with business acumen to solve complex operational and performance questions.
What You Will Do
Analyze the end-to-end journey from marketing response through lead qualification, sales handoff, pipeline, and revenue to identify conversion opportunities and process gaps. Evaluate response quality, lead progression, disposition, aging, and conversion across campaigns, channels, markets, and audiences.
Why It Might Be a Fit
The successful candidate will independently lead analytical work from problem definition through recommendation and implementation support, translating data into practical improvements across lead routing, response handling, funnel progression, digital experiences, and channel execution.
Requirements
- Must be legally authorized to work in the United States without requiring current or future sponsorship.
- Bachelor’s degree in Analytics, Statistics, Economics, Mathematics, Computer Science, Business, Marketing, or a related field.
- 5+ years of experience in marketing analytics, revenue operations, digital analytics, business analytics, or a related analytical discipline.
- Strong SQL skills with the ability to independently explore, join, validate, and analyze large and complex marketing, CRM, digital, and sales datasets.
- Strong proficiency with Power BI or a comparable business intelligence platform, including developing analytical views and translating complex data into clear insights and recommendations.
- Experience analyzing response and lead management, digital performance, marketing channels, funnel progression, or conversion, with the ability to connect findings to practical optimization actions.
- Experience working with CRM and marketing automation platforms such as Salesforce and Marketo, including response capture, campaign data, lead management, and funnel progression.
- Experience with digital analytics platforms such as Adobe Analytics or Google Analytics and with web behavior, traffic, engagement, conversion, and channel performance data.
- Ability to trace data and business processes across enterprise systems, validate business rules, troubleshoot inconsistencies, and improve areas such as lead routing, response handling, attribution, tagging, and funnel measurement.
- Experience using enterprise-approved AI tools to accelerate data discovery, SQL development, data validation, analysis, documentation, and insight generation while applying sound judgment and independently verifying outputs.
- Understanding of how to use AI responsibly in a large enterprise environment, including data privacy, security, governance, access controls, human oversight, explainability, and the limitations of AI-generated analyses.
- Ability to identify high-value AI and automation opportunities, distinguish appropriate use cases from higher-risk applications, and translate them into scalable analytical or operational solutions.
- Ability to independently scope, lead, and deliver complex analytical and optimization projects from problem definition through recommendation, implementation support, and outcome measurement.
Benefits
- Medical and dental coverage
- Disability
- Retirement benefits
- Paid leave
- Paid time off
To apply for this job please visit kyndryl.wd5.myworkdayjobs.com.
Follow us on social media