CRO Project Manager (Conversion Optimization, UX and Creative Performance)

Role Overview

Join our team as a CRO Project Manager to optimize conversion, UX, and creative performance for a company delivering fresh meals to customers across France. Your missions include optimizing the customer journey, monitoring conversion KPIs, and analyzing landing page performance.

What You Will Do

As a CRO Project Manager, you will be responsible for optimizing conversion, monitoring and ensuring reporting of conversion KPIs, compiling bug reports, and supervising the evolution of the website’s technology.

Why It Might Be a Fit

You will analyze landing page performance, conduct continuous A/B tests, and ensure relevant tracking with our provider. You will also be responsible for proposing key messages and creative angles, writing scripts for ads, and producing content via an external provider.

Requirements

• Bachelor’s degree or higher in marketing, growth, or communication
• 3-5 years of experience in a similar role (CRO, growth, performance marketing digital), ideally in e-commerce or D2C
• CRO & A/B testing: mastery of testing tools (VWO, Mida, or equivalent)
• Analytics & UX research: Google Analytics/GA4, Hotjar, or Clarity
• Notions of SEO on-page (tags, structure, loading speed)
• Good understanding of landing pages and their construction
• Analysis of ad performance and competitor benchmark (Meta Ads Library, Google ads, TikTok Creative Center, Trendtracks…)
• Writing scripts and creative angles for ads
• Analytical mindset and data-driven approach, results-oriented and iterative
• Autonomous, organized, and rigorous communication across teams (marketing, dev/DSI, CRM)
• Ability to brief and manage external providers and internal teams (dev, UGC, production)
• Creative sense and understanding of advertising codes by platform (Meta, TikTok, YouTube)

Benefits

• 50% employer-covered health insurance
• On-site restaurant