Role Overview
The Digital Marketing Manager will be responsible for managing paid media, email, and SMS campaigns, as well as analyzing performance and making recommendations to the VP of Marketing. The role requires hands-on experience with Klaviyo, Google Ads, and Meta Ads Manager, as well as a strong analytical skillset.
What You Will Do
The Digital Marketing Manager will own day-to-day management of paid social, search, video, and display, monitor and optimize performance, lead A/B testing, and partner with the VP of Marketing and creative team on paid media briefs.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in digital and email marketing, ideally at a fashion, luxury, or premium direct-to-consumer brand, and a strong analytical skillset to turn data into clear recommendations.
Requirements
- Bachelor’s degree in Marketing or a related field
- 5+ years of experience in digital and email marketing, ideally at a fashion, luxury, or premium direct-to-consumer brand
- Hands-on Klaviyo experience across email and SMS, including flows, segmentation, and campaign build
- Hands-on experience building and optimizing campaigns in Google Ads and Meta Ads Manager
- Experience managing a paid media agency day to day against performance targets
- Experience identifying target audiences and developing digital campaign ideas and executions that perform
- Experience designing and reading A/B tests, including judging when results are meaningful
- Experience partnering with e-commerce teams on landing pages and conversion
- Working knowledge of Google Analytics 4, Shopify reporting, and HTML and CSS for email
- Strong analytical skills, with the ability to turn data into clear recommendations
To apply for this job please visit laligne.applytojob.com.
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