Brand Marketing Future Opportunities

Role Overview

Labatt is looking for a Brand Manager who can shape how their brand grows, shows up in culture, and connects with consumers. The role involves building brand strategies, creating culturally relevant marketing, and leading initiatives across creative, media, digital, social, experiential, and in-market activation.

What You Will Do

The Brand Manager will own their brand, understand their consumer, and develop annual brand plans that drive volume, share, and long-term brand equity. They will also create compelling campaigns, partnerships, and experiences that turn consumer and cultural insights into measurable business results.

Why It Might Be a Fit

Labatt is looking for someone with curiosity, creativity, and an ownership mindset to build great brands. The ideal candidate will have approximately 2–5 years of relevant experience in marketing, CPG, beverage, advertising, media, digital, insights, or another consumer-focused environment.

Requirements

• Approximately 2–5 years of relevant experience in marketing, CPG, beverage, advertising, media, digital, insights or another consumer-focused environment
• Strong consumer and cultural curiosity
• Commercial thinking and comfort using data to make decisions
• Strong project management and organizational skills
• An ability to translate insights into a clear strategy and compelling story
• Strong communication, presentation and relationship-building skills
• An eye for great creative work and the confidence to challenge and inspire agency partners
• Comfort operating in a fast-moving, collaborative environment
• An owner’s mindset: you take accountability, move with pace and aren’t afraid to make things happen

Benefits

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more
• An annual allotment of Beer and Beyond-Beer products for employees

Tagged as: Project Management