Marketing Automation Campaign Specialist

Role Overview

The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs.

What You Will Do

Key Responsibilities include building and executing Marketo programs, executing campaign builds, activating and operationalizing audience segments, and performing QA testing.

Why It Might Be a Fit

The role requires 3–5 years of marketing automation experience, preferably in Marketo, and a strong attention to detail and demonstrated quality assurance discipline.

Requirements

• 3–5 years of marketing automation experience, preferably in Marketo
• Hands-on experience building emails, landing pages, forms, and automated campaign workflows
• Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred)
• Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR)
• Basic HTML/CSS troubleshooting skills
• Experience working in a complex or regulated enterprise environment preferred
• Marketo certification is a plus