Marketing Automation Campaign Specialist

Role Overview

The Marketing Automation Campaign Specialist builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs. This role ensures campaigns are delivered with accuracy, consistency, and alignment to enterprise governance standards.

What You Will Do

Build and execute Marketo programs and assets, execute campaign builds, activate and operationalize audience segments, apply campaign-level filters, and perform QA testing.

Why It Might Be a Fit

The ideal candidate has 3-5 years of marketing automation experience, preferably in Marketo, and strong attention to detail with demonstrated quality assurance discipline.

Requirements

• 3–5 years of marketing automation experience, preferably in Marketo
• Hands-on experience building emails, landing pages, forms, and automated campaign workflows
• Familiarity with B2B marketing processes including lead lifecycle management and CRM integration (Salesforce preferred)
• Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR)
• Basic HTML/CSS troubleshooting skills
• Experience working in a complex or regulated enterprise environment preferred
• Marketo certification is a plus

Benefits

• Equal Opportunity Employer
• Inclusion and belonging in the workforce
• No harassment or discrimination of any kind