Role Overview
The Regional Marketing Manager is accountable for maintaining the integrity, development and execution for our master brands. This involves developing brand portfolio positioning, brand strategy and growth platforms aligned to the overall business strategy and global goals.
What You Will Do
Develop a robust zonal / global brand strategy and architecture, ensure consistent deployment of the brand, provide support and guidance to in-market teams, and drive robust NPD process.
Why It Might Be a Fit
The ideal candidate has a tertiary degree in marketing, minimum 8-10 years of regional Southeast Asia marketing experience, and proven experience in developing brands and executing to world class standards.
Requirements
- Tertiary degree in marketing, or related business degree
- Minimum 8-10 years of regional Southeast Asia marketing experience in the FMCG industry
- In market experience having lived and worked in at least two South east Asia markets
- Global food, Consumer and Shopper or Customer Marketing experience will be a strong advantage
- Proven experience in developing Brands, Portfolio and Categories and executing to world class standards
- Strong cross country project management skills
- Excellent influencing skills and able to work well with cross functional teams
- Proven experience in developing brands, portfolio and category strategies and executing using new digital technologies across the marketing mix
- Sound understanding of insight methodologies and digital marketing
- Ability to deal and thrive around ambiguity
- Strong stakeholder management skill to drive alignment
To apply for this job please visit linkedin.com.
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