Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will be responsible for ensuring the website and online marketing strategies are implemented and tracked to perform with utmost optimization, meeting the needs of departments, providers, patients, consumers, and the strategic goals of the organization.

What You Will Do

The role involves identifying and implementing methods to maximize the effectiveness of the website, internet-based programs, and online marketing opportunities, as well as managing the email database system, performing market research, and utilizing the latest web technologies for organic SEO growth.

Why It Might Be a Fit

The ideal candidate will have a bachelor’s degree in Marketing, Communications, or equivalent, and 4-5 years of experience in a marketing-related field, with knowledge of online marketing campaigns, search engine optimization, and website management.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent
• 4-5 years of experience in a marketing-related field
• Knowledge of online marketing campaigns, search engine optimization, and website management
• Experience with Search Engine Optimization is required
• Experience with maintaining a website is preferred
• Solid computer skills including MS Office, web applications, and preferred experience with Adobe Creative Suite
• Data driven and detail oriented
• Ability to use content management systems, graphic and video conversion software is a plus
• Strong organization skills and time management capabilities
• Must be a self-starter with an outgoing personality
• Able to work closely with a team
• Displays proficiency in proofreading
• Excellent interpersonal and verbal communications skills

Benefits

• Medical, dental & vision insurance
• Flexible spending accounts
• Retirement options
• Paid time off
• Tuition assistance