Digital Marketing & Lead Generation Manager

Role Overview

This Digital Marketing & Lead Generation Manager will own how prospects find Lakeshore communities, click, call, and land in our CRM. This role runs our community websites, paid media, and local listings, manages the digital media budget, and is accountable for qualified leads, cost per lead, and lead-to-sale conversion across our manufactured housing and RV communities.

What You Will Do

Own all Lakeshore community websites, including hosting, domains, uptime, and updates (currently on GoDaddy). Plan, build, and optimize Google Ads and Meta campaigns. Manage listing and marketplace channels where they produce leads. Make sure every lead source is tracked and lands in Yardi CRM IQ with the correct source and community.

Why It Might Be a Fit

The ideal candidate will have 4 or more years in digital marketing with hands-on Google Ads and Meta Ads management and budget ownership. Experience running websites on a CMS (WordPress or similar), including hosting and DNS basics. Strong analytics: GA4, Google Tag Manager, call tracking, and conversion tracking.

Requirements

• 4 or more years in digital marketing with hands-on Google Ads and Meta Ads management and budget ownership
• Experience running websites on a CMS (WordPress or similar), including hosting and DNS basics
• Strong analytics: GA4, Google Tag Manager, call tracking, and conversion tracking
• CRM experience; Yardi, Entrata, or another property management CRM is a plus
• Real estate, manufactured housing, multifamily, RV, or hospitality marketing experience preferred
• Ability to travel occasionally to communities