Role Overview
The Senior Demand Generation Manager will own the upsell motion that moves customers up the B2B SKU ladder, working hand-in-hand with Field Marketing, Events, and Sales to reach every relevant stakeholder in each account.
What You Will Do
The role involves running a focused, ABM-style motion against a defined target account list, designing and running multi-channel ABM campaigns tailored to mid-market accounts, and identifying content gaps across target segments and funnel stages.
Why It Might Be a Fit
The ideal candidate will have proven experience in B2B demand generation, a clear point of view on how scaled ABM operates, and experience identifying content needs across segments and the funnel.
Requirements
- Proven experience in B2B demand generation
- Direct experience running ABM programs in mid-market segments
- Clear, well-formed point of view on how scaled ABM operates
- Experience identifying content needs across segments and the funnel
- Hands-on experience with database segmentation
- Track record of close coordination with Field Marketing and Events
- Experience running campaigns across multiple geographies
- Strong analytical instincts
- Fluency with AI tools
Benefits
- Competitive compensation
- Flexible Paid Time Off policies
- Parental leave
- Comprehensive health coverage
- Home office setup support
- LastPass Families free account
- Continuous learning and development opportunities
- Peer-to-peer recognition
- Employee Assistance Program
- Remote work stipend
- Short-Term or Remote-Centric Work Arrangements
To apply for this job please visit job-boards.greenhouse.io.
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